Welcome to the 2b store where your support of Artists & Actors is appreciated!
Welcome to the 2b Store—where your generosity fuels creativity! By grabbing one of our unique services or products, you’re directly supporting talented artists and helping us grow opportunities in the arts.
We’re a not-for-profit creative powerhouse, pioneering Selective Interactive Video (SIV) to deliver innovative entertainment, education, and experiences. Whether it’s theatre, film, digital media, or books, your purchase helps us create more—for artists, businesses, and audiences like you.
"So, before you go— consider making a purchase, leave a donation, to help keep our creativity flowing. Thanks for your support—enjoy!"
InView.
"Bored of Passive Streaming? Try Interactive Viewing"—The Future is Here!
Tired of just watching? InView lets you play, explore, and influence the video—unlike any normal streaming site. This isn’t just about changing what you see; it’s about changing how you experience it.
With an interactive weekly or monthly pass, you don’t just watch—you shape the experience. Dive into groundbreaking Selective Interactive Video (SIV) shows like "Gym BS" (the world’s first 360° interactive sitcom), switch angles, select objects, and enjoy ads that don’t kill the vibe.
Every pass you buy directly supports artists and actors, helping us create more of what you love. Plus, you’ll score exclusive access and serious bragging rights as a pioneer of next-gen entertainment.
For Entertainment Seekers & Tech Enthusiasts
"Be the director of your own story"
Interactive viewing: With cutting-edge Selective Interactive Video (SIV), you can control angles, explore scenes, and even engage with in-show elements—going beyond passive watching
Early access to innovation: Watch world-first productions like Gym BS (the first 360° interactive sitcom) and Witch Trinity—experiences you won’t find on standard streaming platforms
Trendsetter status: Enjoy serious bragging rights as an early adopter of next‑gen entertainment and feel part of a growing community shaping the future
For Creatives & Performing‑Arts Professionals
"Support your craft and influence the art"
Fuel creativity: Your subscription helps fund pioneering projects—from interactive theatre to SIV cinema—that provide paid opportunities for actors, directors, and technicians
Shape production: Subscribers directly influence what’s created next—your feedback and engagement help decide new series, storylines, and theatrical formats
Dive into innovation: Gain insider access to InView Exhibitions, Remote Interactive Displays, and live SIV theatre and SIV cinema that are expanding how stories are told
Plus, InView members can get free and exclusive access to The Actors Script.
For Brands & Content-Marketing Professionals
"Seamless ads that captivate—not disrupt"
Integrated advertising: In‑Show Interactive Ads let your brand appear natively within scenes—contextual, immersive and far more engaging than typical commercials
Be part of a revolution: By collaborating through InView, your brand aligns with a disruptive new medium that’s redefining how viewers engage with video content
Enhanced analytics & impact: Capitalize on real-world data from viewer interactions, placements, and choices—providing richer insights than standard broadcast or digital campaigns
"Support the arts. Redefine video watching." Grab your pass now!
The Hidden Stranger This Audio Book allows you to listen to and experience a suspenseful tale of conspiracy, survival, and moral conflict—set in a future world where fear has twisted justice, and the line between right and wrong has never been thinner.
With InView you get easy to follow narration: navigate the story with precision, revisit key moments, or jump ahead as the suspense unfolds
SIV Productions.
If you’ve been waiting for fresh, innovative productions that push creative boundaries and offer new ways to perform, now is the time to get excited.
Gym BS Series 2 is our next SIV production – Be Part of the Revolution
The groundbreaking 360° Interactive Sitcom with In-Show Advertising is back for Series 2—and we’re inviting bold sponsors and visionary creatives to help shape the future of entertainment.
After a smash-hit first season, Gym BS is redefining how audiences engage with content. This isn’t just a show—it’s an immersive, interactive experience where brands don’t just advertise—they become part of the story.
1. For Sponsors: Elevate Your Brand in Unprecedented Ways
If your brand thrives on innovation, engagement, and cutting-edge exposure, this is your moment. Gym BS Series 2 offers:
Direct Sponsorship – Fund the series and align your brand with a genre-defining project.
In-Kind Support – Contribute resources (marketing, studio space, post-production) and gain exclusive visibility.
Seamless In-Show Advertising – Secure prime ad slots and tailor campaigns to the show’s interactive elements, making your ads more engaging, more fun, and impossible to skip.
Why settle for traditional ads when you can be part of the narrative?
2. For Creatives: Star in the Future of Entertainment
Whether you’re an actor, filmmaker, or behind-the-scenes talent, Gym BS offers unlike-any-other opportunities:
On-Screen Roles – From series regulars to guest appearances, perform in a fully interactive sitcom.
Production Roles – Join a team pioneering SIV (Spatial Interactive Video) technology.
Extra Exposure & Earnings – Thanks to In-Show Advertising, your work reaches further—and rewards you more.
This isn’t just acting—it’s helping build a new creative industry.
Why This Matters
Gym BS is more than a show—it’s a movement. Developed by 2b Acting, this project is part of a larger mission to revolutionize entertainment through SIV technology, where:
Actors don’t just perform—they co-create immersive worlds.
Brands don’t just advertise—they integrate into the experience.
Audiences don’t just watch—they interact, explore, and play.
Next Steps
Right now, the best way to support this prodution is to watch, share, and talk about Gym BS!
For sponsors & creatives: Full details coming soon—but don’t wait. Contact us now to discuss how you can be part of this game-changing production.
Interested? Let’s make Series 2 legendary.
SIV Cinema.
Coming to a Cinema near you.
SIV Cinema: Redefining Moviegoing
We plan to hold our first SIV cinema screening in Yorkshire UK
Whose perspective will the audience want to see?
The film industry is evolving—and SIV Cinema is leading the way.
Selective Interactive Video (SIV) transforms traditional film into a participatory, audience-driven experience, where viewers don’t just watch a story unfold—they help shape it.
For cinema owners, this means fresh appeal, increased footfall, and a modern, engaging reason for people to visit your venue. For filmmakers, it opens up an entirely new creative format—where storytelling becomes dynamic, immersive, and unforgettable.
Why SIV Cinema Is a Game-Changer
Turn Phones Into Controllers Forget the “no phones” rule. With SIV Cinema, audience members use their devices to interact with the movie—voting on plot twists, switching character viewpoints, or even unlocking bonus scenes. Phones don’t distract—they enhance.
Real-Time Audience Participation From receiving in-story text messages or calls from characters, to altering the narrative as it unfolds, interactive storytelling keeps viewers engaged from beginning to end.
Demand-Driven Showtimes No more empty auditoriums. With viewer-driven scheduling, screenings happen when there’s audience demand. This flexible model boosts attendance and maximizes revenue.
Reinvent Classic Films Have archived footage, deleted scenes, or alternate endings? SIV lets you repurpose existing content into interactive cinema experiences, giving beloved films a second life—and fresh revenue streams.
Empower Filmmakers, Expand Opportunity
SIV opens the door to a new wave of storytelling. It’s a platform where independent voices can thrive, innovation is rewarded, and creators can push boundaries without the overhead of traditional distribution models.
Be Among the First
SIV Cinema isn’t just a new format—it’s a movement. Forward-thinking cinema operators and filmmakers who adopt SIV today will help define the next era of entertainment.
Are you ready for a colloboration to step beyond the screen? - Join us in this SIV Cinema revolution.
Interested? Let’s change cinema.
SIV Theatre.
Be Part of a Theatre Revolution: Help Bring Selective Interactive Video (SIV) to the Stage
Our next groundbreaking production, The Verdict, is now in development—and we want you involved especially if you are a forward looking creative theatre director!
Theatre is changing, and we’re inviting you to be part of it.
Following the success of our last play, For The Love of Oranges, where audiences used their mobile devices to access real-time content during the performance, we’re taking things even further.
The Verdict will be a full Selective Interactive Video (SIV) production. This time, audience members won’t just watch the story unfold—they’ll help shape it. Using their phones, they’ll select interactive projectogram* witnesses who influence the outcome of an emotionally charged trial. Will justice be served... or swayed?
We’re currently looking for rehearsal and performance spaces, marketing partners, and creative collaborators—from actors to technicians—to help bring this visionary theatre experience to life.
Join us on this exciting journey. Together, let’s create the future of live performance.
*Projectograms are full-size, interactive character projections—our first step toward holographic theatre. Learn more about them here.
For sponsors & creatives: Full details coming soon—but don’t wait. Contact us now to discuss how you can support the development of this play.
"Creativity Isn’t a Luxury—It’s a Business Imperative
NEW: Our RID service is now available
What is RID?
RID lets people view and interact with your large screen video display directly on their mobile devices. Ideal for public spaces, presentations, meetings, events, lobbies, shop windows, waiting rooms and digital signage information points.
Business Benefits?
The three main RID benefits are:
Improved communications: RID enables direct communications with viewers, even from a distance. Viewers can better see your displayed video they can also hear the sound and respond to messages.
Increase sales: RID encourages spontaneous actions than can lead to increase sales by making action buttons available at the right time during the video.
Most businesses are stuck in a loop—tweaking the same old models, calling it innovation. Creativity gets sidelined as a luxury, while the real opportunity is staring them in the face.
We’re not just talking about better branding. We’re talking about using creativity to solve real business problems—cut costs, grow income, improve engagement—and in the process, support the artists and storytellers who can help change the world.
It’s already happening. 2b Acting are fusing art and technology to deliver interactive experiences that challenge norms and generate tangible results. Using Selective Interactive Video (SIV) to provide business tools, they prove creativity isn’t fluff—it’s a force.
This isn’t about following trends. It’s about leading with imagination.
If your business isn’t creating space for innovation, it’s not just missing out—it’s falling behind.
So here’s the question:
Will you keep playing it safe? Or help shape what comes next?
At 2b Acting, we have a growing collection of SIV services aimed at changing how businesses can improve using SIV creativity...
SIV services available today!
In-Show – Ads that engage viewers and don’t annoy (book an advertising slot!)
InView Exhibitions – Interactive spotlight for visual artists (show work virtually!)
Talk About – Elevate stage performances (get on our virtual stage!)
ACS for Hotels – Turn hotels into information and entertainment hubs with our Automated Concierge System (Amaze your guests)
Every booking helps to support actors and artists by expanding arts into new areas. Ready to ditch the ordinary and get unstuck from tradition? - Contact Us Now to Start Benefiting!
Discover more about our SIV services
The Actors Script.
The Ultimate Online Magazine for Performers Who Mean Business
Whether you're a seasoned professional, an emerging talent or a content creator, The Actors Script is your essential national UK online magazine—created to inform, inspire, and empower.
Why choose The Actors Script?
Thought-provoking and informative articles tailored for the modern performer
Professional insights and practical advice to help sharpen your skills
Engagement opportunities signposted in every issue
Clear and simplified breakdowns of new and emerging Industry and SIV technologies
Expert tips, useful resources, and creative tools to support development
Regular features to boost opportunities by keeping you up-to-date with the latest industry trends
Easy-to-navigate design with Zoom-friendly access for learning on the go
A vibrant platform that encourages community engagement and networking
Everything you need, all in one place. Whether you're preparing for your next role, producing your next project, or looking to stay ahead of industry shifts—The Actors Script is made for you.
Created for the passionate. Built for those who love to be 2b Acting.
The magazine is now FREE to view online for InView members
Merchandise.
"Grab Exclusive 2b Merch!"
We’ve teamed up with TeePublic to offer a wide range of high-quality merchandise. At the 2b store, you’ll find our original designs—created in-house to reflect the heart of our productions—as well as unique pieces from talented independent artists whose work we’re proud to support.
Whether you're buying for yourself or picking out a thoughtful gift, every purchase helps fund our projects and supports the wider creative community.
"Feel good with every purchase" - Thank you for backing what we do!
Buy 2b Acting Design Merchandise from our shop
Purchase Unique Commisioned Prints
Buy Production Design Merchandise from our shop
Gym BS Merchandise Born in the chaos of the UK’s third lockdown, Gym BS is more than just comedy—it's a survival kit wrapped in satire. Our official merch captures the sharp wit, real struggles, and absurd moments of a time we’d all rather forget (but somehow can’t stop laughing about). Whether you lived it, streamed it, or survived it, these designs are a wearable nod to the laughs that got us through the madness. Relatable, hilarious, and just the right amount of BS.
You can watch Gym BS on InView
Books.
"Turn the Page, Fund the Stage – Every Book Purchased Supports Artists!"
Love stories? Love supporting the arts? Our books on Amazon do both! Whether you’re into sci-fi (Space Vorilex: Kimiego), dark fantasy (Witch Trinity series), or quirky plays (For the Love of Oranges), your purchase helps fund paid work for actors and artists on new productions.
Why buy?
Fuel creativity – Sales back future shows & films.
Dive deeper – Books like Witch Trinity tease upcoming productions.
Pure escape – Try Blood Crossing a great story or our new Multi-language Puzzle Search Book for fun challenges.
We only get a small cut, but every sale counts.
"Don’t leave empty-handed"—grab a book and help us create more!
Production Books
Find out a little bit more about shows on or coming to InView
Witch Trinity: The Calling
Book One
Three beautiful females, Delf, Shorn and Serena, are unaware of their magical abilities until the Calling.
Witch Trinity: The Glove
Book Two
Women are going missing and an ancient and powerful dark coven witch, known as the Glove, is suspected.
Witch Trinity: The Secret
Book Three
The spell to hide the three most powerful witches Delf, Shorn and Serena goes terribly wrong placing them in danger.
Production Books
Witch Trinity: The Forgotten
Book Four
The three most powerful witches, Delf, Shorn and Serena, are in a race with time to stop the rise of the Dark Coven.
Witch Trinity: The War
Book Five
Evil spreads across the globe as conversion squads roam unchecked, forcing humans to consume a potion turning them into controllable zombie-like creatures.
Witch Trinity: The Others
Book Six
The three witches, Delf, Shorn and Serena, has to rely on a special human to do what they cannot and carry the Core stone back to the Neptune Forest.
Why not buy the full Witch Trinity set of books?- We would be so grateful if you did.
Production Books
Space Vorilex: Kimiego
Book One
Three seemingly unrelated words: obsession, artificial intelligence, and love. Yet, when combined, they weave a captivating tale.
Multilingual Word Search Puzzle
Book One
Get ready to challenge your mind. Featuring popular words in four languages—English, Russian, Greek, and Spanish
Making Gym BS
Book One
This is the story of how a ragtag team of creators, tech wizards, and stubborn dreamers produced the world’s first 360° interactive sitcom—against all odds.
Note Books
We used these for our Rehearsals and Courses. Very versatile
Available in Paperback and Hardcover
Books for two of our Plays
Contact us if you would like permission to perform them
Spike: The game behind the game
SPIKE was inspired by the incident from the Beijing Olympic Games where Georgia ousted Russia from the women's beach volleyball competition.
For the love of oranges: What it means to be British
FOR THE LOVE OF ORANGES is a challenging piece of theatre inspired by Brexit, questioning what it means to be British in today’s world. - It was our first play that interacted with the audiences mobile phones using SIV
Other Books by our Founder - David Jones
He has donated all royalities from his books to support 2b Acting!
Blood Crossing
Short story
This is a superb conspiracy story with a brutal, unpredictable and emotional ending that will blow your mind!
The Hidden Stranger
Short Story
Played out in a possible future world where society’s treatment of terrorism has reached extreme levels of violence Josephine Swanson is faced with a difficult decision.
Three black men on a boat barge in France
Short Story
The recorded, sometimes comedic, antics of three black guys' crazy trip to France to bring a barge back to London at all cost.
Advocacy.
"Art or Annihilation:"—Why 2b Acting Is Fighting for the Creative World We’re Losing
!
In a world ravaged by war, inequality, and environmental crisis, we have to ask a brutal question:
Are we complicit in destruction simply by doing nothing?
Right now, cities are being bombed, civilians are displaced, and children are starving in conflict zones. In Gaza. In Sudan. In Ukraine. In too many places to name. And yet, global investment in weapons and conflict surges, while funding for arts, culture, and imagination evaporates.
This isn’t just a misalignment of priorities—it’s a moral failure.
Creativity Isn’t a Luxury. It’s a Lifeline.
Art heals. It educates. It connects. It offers meaning, escape, and even solutions. But we’re watching the creative world wither, while tech billionaires and defense contractors grow richer.
Less than 10% of artists can earn a living from their craft. The creative industries are dominated by a handful of corporations, while millions of talented voices are locked out—because access to venues, funding, and platforms is controlled by gatekeepers with no incentive to change.
Social media, once a light in the darkness, has become a digital casino. Creatives gamble time and energy for virality while algorithms reward noise, outrage, and mediocrity. It’s not just hard to survive as an artist—it’s becoming impossible.
And here’s the ugly truth:
Doing nothing while this continues is no different than choosing destruction.
Enter 2b Acting: A Disruptive Force for Creative Good
We’re not here to beg the status quo for crumbs.
We are building a new path—powered by AI and Selective Interactive Video (SIV)—to create, distribute, and monetize art without permission from outdated systems.
Using these tools, we can scale what was once unimaginable. A few examples:
SIV Cinemas & Theatres – Audience-driven, interactive storytelling that smashes the passive consumption model.
ACS for Hotels – Turning dead commercial space into immersive creative zones, giving local and global artists new platforms.
Interactive Ads – Ending clickbait culture with content that respects audiences and pays creators.
Our mission is simple: More productions = More jobs for artists = More voices heard.
This isn’t theory. It’s already happening. But without bold support, innovation like this will be drowned out by the noise—or actively shut down by industries that profit from control and scarcity.
If You’re Not Helping, You’re Hurting
It’s time to face a hard truth:
If you’re not supporting creative change, you’re enabling creative collapse.
Whether you’re an artist, investor, venue owner, or simply someone who cares about the state of the world—this is your call to action.
Are you using your platform to uplift creatives?
Are you investing in technologies that build rather than destroy?
Are you prepared to support a creative revolution—or just scroll past it?
2b Acting is doing the work. We’re advocating by example - But advocacy without action is just noise.
Be the Change. Or Get Out of the Way.
Donate. Share. Invite us to your venue. Partner with us.
Help us turn this model into a global movement.
Because if we keep ignoring the creative collapse, we’ll end up with a world completely empty of meaning.
Hit the Paypal 'pay now' button. - and donate any amount to help our advocacy for change.
Redefining Entertainment and Empowering Creatives Established 2005
We are a ‘Not-for-Profit’ creative powerhouse, pioneering Selective Interactive Video (SIV) technology. We use SIV to create innovative online and offline experiences that inspire, educate, and entertain. Through theatre, cinema, digital media, and books, we create opportunities for talented artists to contribute, businesses to benefit and productions for audiences to enjoy.
